MEDIA RELEASE: Digital innovation at the core of the EHF Champions League’s final weekend, as a bridge to the metaverse is built for the first time with exclusive merchandise range
The EHF FINAL4 Men once again proves its status as innovation platform for European club handball as the 13th edition is set to throw off at the LANXESS arena in Cologne, Germany on Saturday.
In a cooperation with Swiss company collectID, a limited range of the event’s merchandise t-shirts, provided by EHF Marketing’s official supplier hummel, will be equipped with an in-built NFC (near field communication) chip.
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European Handball Federation