VELUX EHF Champions League signs BETANO as regional betting partner

The European Handball Federation’s marketing arm, EHF Marketing GmbH, has signed up a new partner ahead of the new VELUX EHF Champions League season, which throws off from September 2018.

BETANO – a brand of the market leading betting operator, Stoiximan – has been revealed as the competition’s new regional betting partner.

The cooperation, targeted towards the German market, will bring extensive TV and digital media exposure to the brand through on-court visibility (floor stickers and LED advertising) as well as integration into marketing materials and digital campaigns on the competition’s online and social media channels.

BETANO has successfully entered the German market right before the Football World Cup 2018 and sees a fast growth due to the extensive product offer and industry-leading customer service.

As part of the deal, BETANO will also become the official betting partner of the VELUX EHF FINAL4, which takes place on 1 and 2 June 2019 in Cologne’s LANXESS arena.

The new partnership with EHF Marketing GmbH has been brokered and accompanied by Sportradar, one of the world’s leading sports data and content providers, as Sportradar already has an existing wide-ranging relationship with EHF Marketing GmbH, having become the official data and streaming partner of the EHF’s club competitions in 2017. The company also provides marketing and digital media services to EHF Marketing GmbH through this agreement.

Managing Director of EHF Marketing GmbH, David Szlezak, said: "The VELUX EHF Champions League offers an attractive platform to BETANO, especially given its focus on gaining exposure on the German market where handball enjoys huge popularity."

"As official betting partner to the VELUX EHF FINAL4, the brand will also benefit from extensive opportunities to further promote its services to the 20,000 spectators on site at what has become the leading indoor sport and entertainment event on the European sports market."

Ioannis Spanoudakis, Board Member of Stoiximan, stated: "We are very proud for this two-year sponsorship agreement with EHFM, as it reinforces our strong ties with Germany and highlights the trust that BETANO has gained in the German market. It is a great pleasure and honour for us, to be supporting one of the flagship sports events in Europe and be able to provide our innovative services for this cause. This long-term partnership with the EHFM, the VELUX EHF Champions League and the VELUX EHF FINAL4 in Cologne, designates our continuous eagerness and commitment to a solid action plan and our focus on being an integral and dynamic part of our new ‘home’."

Sportradar’s Managing Director for streaming and OTT services, Rainer Geier, added: "As a company which has strong relationships with a number of betting companies, big and small, across the world, we are very proud to be able to facilitate this partnership between one of our partners and one of our clients. We are already providing a number of our services to EHF Marketing GmbH, which BETANO can also now leverage to assist their expansion."