The VELUX Group extends title sponsorship of VELUX EHF Champions League to 2020

EHF Marketing GmbH, the marketing arm of the European Handball Federation, has confirmed that the VELUX Group has agreed to a further five‐year extension of its title sponsorship of the VELUX EHF Champions League.

Announced on the fringes of the 2015 VELUX EHF FINAL4 in Cologne’s LANXESS arena, the new deal sees the VELUX Group commit to a long‐term agreement to remain as title sponsor until 2020. The company became the first naming sponsor of the Men’s EHF Champions League in
2010.

Commenting on the agreement, Jean Brihault, EHF President, said: “We have enjoyed a very close and successful cooperation with the VELUX Group over the past five years, which has helped us take handball and the VELUX EHF Champions League to the next level in terms of both fan and media interest.

"As the competition expands still further in the coming season, we see the signing of this long‐term contract as a clear signal of the trust that the VELUX Group has in both the VELUX EHF Champions League and the ability of EHF Marketing to continue to deliver.”

Peter Vargo, Managing Director of EHF Marketing GmbH, said: “The support of the VELUX Group as title sponsor of the VELUX EHF Champions League has played a major part in the rapid progress we have made in the competition since 2010.

"We just have to look at the mega sports and entertainment event that the VELUX EHF FINAL4 has become to see how far we have come. The new five‐year agreement means that we can now work together to further expand the presence and activation of the VELUX brand across the competition.”

Michael Rasmussen, VELUX Group Director of Branding and Marketing, commented: “We have been very satisfied with the title sponsorship of the EHF Champions League, which has proven to be a valuable collaboration for the VELUX Group.

"The VELUX EHF Champions League is an extremely powerful platform to create and strengthen our relationship with customers and partners primarily in our key markets across Europe and share the passion and professionalism that best describes the VELUX Group. That is why we will extend our cooperation and continue the title sponsorship until 2020.”

“We are a committed partner and are prepared to try out new sponsorship initiatives with EHF Marketing. We are convinced that the VELUX Group and EHF Marketing together can set new sponsorship standards and push innovation which calls for a more long‐term commitment,” continued Michael K. Rasmussen.

Since the VELUX Group’s sponsorship of the VELUX EHF Champions League began in 2010, more than 25,000 VELUX guests have been invited to matches. For the 2015 VELUX EHF FINAL4, the VELUX Group invited 900 guests.