TV deal for VELUX EHF Champions League in the UK

The European Handball Federation’s marketing arm, EHF Marketing GmbH, is pleased to announce the signing of a new television deal with Premier Sports TV, bringing the VELUX EHF Champions League to a British television audience.

Richard Webb, Operations Director of Premier Sports said: “It is great to be able to showcase further a sport that really caught the imagination of UK fans during the summer Olympics. The VELUX EHF Champions League is a superb competition and we are delighted to be able to offer it on a weekly basis throughout the season.”

Premier Sports will show Match of the Week live or delayed with complete English commentary from each round of the competition as well as the highlights magazine, ‘REWIND – the handball show’ on a Monday evening.

The next live match on the channel will be between Pick Szeged and Kadetten Schaffhausen on Saturday 6 October (16:15 hrs BST) with commentary from Tom O´Brannagáin.

Peter Vargo, Managing Director of EHF Marketing GmbH, said: “After the successful presentation of handball at the London 2012 Olympic Games we would like to establish the sport on UK television schedules. This will be a chance to promote the top product of European club handball and we believe that we can gain a solid foothold for the sport in the UK.”

Up until now the handball fans in the UK have been able to watch delayed matches of the VELUX EHF Champions League on Eurosport 2.

Premier Sports TV began broadcasting in April 2010 on the Sky platform, channel 428 in the UK and is available in 10 million homes on the Sky platform. The channel currently focuses on sports that have strong, loyal and passionate followings. Future rollouts will begin shortly on all other platforms.

British TV viewers wanting to subscribe to the channel should visit the TV stations’s website at www.premiersports.tv and enter ‘handball’ in the promo code section of the subscription page to get a special offer.