The VELUX Group to become title sponsor

EHF Marketing GmbH, the marketing arm of the European Handball Federation, is proud to announce an exciting development in the EHF Men’s Champions League, as international company, the VELUX Group, becomes the title sponsor of the EHF Men’s Champions League.

The partnership with the VELUX Group, one of the strongest brands in the global building materials sector, will also mean a new name and a new look for Europe’s premier club handball competition.

From the start of the Group Phase, the new name for the competition will be the VELUX EHF Men’s Champions League. The 2010/2011 season’s final weekend in the LANXESS arena, Cologne on 28 and 29 May 2011 will similarly be known as the VELUX EHF FINAL4.

Two new logos incorporating The VELUX Group and EHF Champions League brands have also been developed and will be seen extensively in the seasons ahead:

The new three-year deal builds on the success of the partnership with the VELUX Group during the 2009/2010 season, which saw the company present on courts and TV screens across Europe from the Quarterfinal stage.

Commenting on the partnership, Managing Director of EHF Marketing GmbH, Peter Vargo, said: "This is a hugely positive development for the EHF Champions League. It is an opportunity for us to grow stronger by joining forces with a major global company and to raise the profile of the competition beyond anything we have seen before in handball"

Michael K. Rasmussen, Chief Marketing Officer of the VELUX Group, said: "The renamed VELUX EHF Men’s Champions League offers the VELUX Group a tremendous opportunity not only for extensive media exposure for our company but will also enable us to entertain our key partners, dealers, installers and customers at top-class handball matches across Europe. We are looking forward to an exciting time ahead!"

The VELUX Group

The VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs.

The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40 countries, represents one of the strongest brands in the global building materials sector and ist products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more details, visit www.velux.com.

EHF Marketing GmbH

EHF Marketing GmbH is the marketing arm and daughter company of the European Handball Federation. The agency works closely with marketing and media partners, as well as with Europe’s leading clubs to realise the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the marketing and media rights of the VELUX EHF Men’s Champions League and the EHF Women’s Champions League.

Contacts:

EHF Marketing GmbH
JJ Rowland
EHF FINAL4 Manager
Tel: +43 1 801 51 218
Email: rowland@ehfmarketing.com

The VELUX Group
Lone Ellersgaard
Corporate Press Manager
Tel: +45 45 16 48 18
Mobile: + 45 40 40 71 56
Fax: +45 45 16 40 02
Email: press@velux.com